:root{
    --ink: #1D1B4E;
    --ink-2: #14123A;
    --ink-3: #0F0E29;
    --chalk: #F7F5F0;
    --chalk-2: #ECE7D9;
    --lime: #C8FF3D;
    --lime-dim: #9FCC2E;
    --lavender: #A6A2D1;
    --lavender-dim: #7D79AC;
    --line: rgba(247,245,240,0.16);
    --line-dark: rgba(29,27,78,0.14);
    --radius: 14px;
    --max: 1180px;
    --display: 'Archivo', sans-serif;
    --body: 'Inter', sans-serif;
    --mono: 'JetBrains Mono', monospace;
  }

  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family: var(--body);
    background: var(--chalk);
    color: var(--ink);
    line-height: 1.5;
    -webkit-font-smoothing: antialiased;
  }
  img{max-width:100%; display:block;}
  a{color:inherit;}
  button{font-family:inherit; cursor:pointer;}

  .wrap{ max-width: var(--max); margin: 0 auto; padding: 0 28px; }

  h1,h2,h3{ font-family: var(--display); font-weight: 800; letter-spacing: -0.02em; line-height: 1.03; }

  .eyebrow{
    font-family: var(--mono);
    font-size: 12.5px;
    font-weight: 600;
    letter-spacing: 0.14em;
    text-transform: uppercase;
  }

  .btn{
    display:inline-flex;
    align-items:center;
    gap:10px;
    background: var(--lime);
    color: var(--ink-3);
    font-family: var(--mono);
    font-weight: 600;
    font-size: 14px;
    letter-spacing: 0.02em;
    padding: 15px 26px;
    border-radius: 999px;
    border: 2px solid var(--ink-3);
    text-decoration:none;
    box-shadow: 4px 4px 0 var(--ink-3);
    transition: transform .15s ease, box-shadow .15s ease;
  }
  .btn:hover{ transform: translate(-2px,-2px); box-shadow: 6px 6px 0 var(--ink-3); }
  .btn:active{ transform: translate(0,0); box-shadow: 2px 2px 0 var(--ink-3); }
  .btn:focus-visible{ outline: 3px solid var(--ink-3); outline-offset: 3px; }

  .btn--light{
    background: var(--chalk);
    color: var(--ink);
    border-color: var(--chalk);
    box-shadow: 4px 4px 0 var(--lime);
  }
  .btn--light:hover{ box-shadow: 6px 6px 0 var(--lime); }

  /* ---------- NAV ---------- */
  header{
    position: sticky; top:0; z-index: 50;
    background: var(--ink);
    border-bottom: 1px solid var(--line);
  }
  nav{
    display:flex; align-items:center; justify-content:space-between;
    padding: 18px 28px;
    max-width: var(--max); margin:0 auto;
  }
  .logo{
    font-family: var(--display);
    font-weight: 800;
    font-size: 19px;
    color: var(--chalk);
    letter-spacing: -0.01em;
    text-decoration:none;
  }
  .logo span{ color: var(--lime); }
  .nav-links{ display:flex; align-items:center; gap: 22px; }
  .nav-links a{
    color: var(--lavender);
    text-decoration:none;
    font-size: 14.5px;
    font-weight: 500;
  }
  .nav-links a:hover{ color: var(--chalk); }
  .nav-links .btn, .nav-links .btn:hover{ color: var(--ink-3); padding: 10px 20px; font-size:13px; box-shadow: 3px 3px 0 var(--ink-3); }
  .nav-hide-mobile{ display:inline; }

  /* ---------- HERO ---------- */
  .hero{
    background: var(--ink);
    color: var(--chalk);
    padding: 88px 0 64px;
    position: relative;
    overflow: hidden;
  }
  .hero::before{
    content:"";
    position:absolute;
    top:-140px; right:-160px;
    width: 480px; height: 480px;
    border-radius:50%;
    background: radial-gradient(circle, rgba(200,255,61,0.16) 0%, rgba(200,255,61,0) 70%);
    pointer-events:none;
  }
  .hero-inner{ position:relative; max-width: 760px; }
  .hero .eyebrow{ color: var(--lime); margin-bottom: 22px; }
  .hero h1{
    font-size: clamp(38px, 6vw, 68px);
    color: var(--chalk);
  }
  .hero h1 em{
    font-style:normal;
    background: var(--lime);
    color: var(--ink-3);
    padding: 0 10px;
    border-radius: 6px;
    display:inline-block;
  }
  .hero p.lead{
    font-size: 18px;
    color: var(--lavender);
    max-width: 560px;
    margin: 26px 0 36px;
  }
  .hero-ctas{ display:flex; gap:16px; flex-wrap:wrap; align-items:center; }
  .hero-note{ font-family: var(--mono); font-size:13px; color: var(--lavender-dim); }

  /* ---------- PROOF STRIP (marquee) ---------- */
  .proof-strip{
    background: var(--chalk);
    padding: 42px 0;
    overflow: hidden;
    border-bottom: 1px solid var(--line-dark);
  }
  .proof-strip .eyebrow{ color: var(--ink); margin-bottom: 26px; }
  .proof-track{
    width: 100%;
    overflow: hidden;
    -webkit-mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);
    mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);
  }
  .proof-marquee{
    display: flex;
    align-items: center;
    width: max-content;
    animation: proof-scroll 38s linear infinite;
  }
  .proof-track:hover .proof-marquee{ animation-play-state: paused; }
  .proof-marquee .plogo{
    display: block;
    height: 30px;
    flex-shrink: 0;
    margin-right: 60px;
    opacity: 0.6;
    background-color: var(--ink);
    -webkit-mask-repeat: no-repeat;
    mask-repeat: no-repeat;
    -webkit-mask-position: center;
    mask-position: center;
    -webkit-mask-size: contain;
    mask-size: contain;
  }
  .plogo-akqa{ aspect-ratio: 500/244; -webkit-mask-image: url('../img/logos/akqa.webp'); mask-image: url('../img/logos/akqa.webp'); }
  .plogo-ogilvy{ aspect-ratio: 500/196; -webkit-mask-image: url('../img/logos/ogilvy.webp'); mask-image: url('../img/logos/ogilvy.webp'); }
  .plogo-wongdoody{ aspect-ratio: 186/34; -webkit-mask-image: url('../img/logos/wongdoody.webp'); mask-image: url('../img/logos/wongdoody.webp'); }
  .plogo-airborne{ aspect-ratio: 500/62; -webkit-mask-image: url('../img/logos/airborne.webp'); mask-image: url('../img/logos/airborne.webp'); }
  .plogo-principle{ aspect-ratio: 500/154; -webkit-mask-image: url('../img/logos/principle.webp'); mask-image: url('../img/logos/principle.webp'); }
  .plogo-fitch{ aspect-ratio: 500/143; -webkit-mask-image: url('../img/logos/fitch.webp'); mask-image: url('../img/logos/fitch.webp'); }
  .plogo-google{ aspect-ratio: 272/92; -webkit-mask-image: url('../img/logos/google.svg'); mask-image: url('../img/logos/google.svg'); }
  .plogo-cocacola{ aspect-ratio: 512/161; -webkit-mask-image: url('../img/logos/coca-cola.svg'); mask-image: url('../img/logos/coca-cola.svg'); }
  .plogo-nestle{ aspect-ratio: 300/82; -webkit-mask-image: url('../img/logos/nestle.svg'); mask-image: url('../img/logos/nestle.svg'); }
  .plogo-adidas{ aspect-ratio: 1000/232; -webkit-mask-image: url('../img/logos/adidas.svg'); mask-image: url('../img/logos/adidas.svg'); }
  .plogo-nintendo{ aspect-ratio: 1000/246; -webkit-mask-image: url('../img/logos/nintendo.svg'); mask-image: url('../img/logos/nintendo.svg'); }
  .plogo-rolls{ aspect-ratio: 512/127; -webkit-mask-image: url('../img/logos/rolls-royce.svg'); mask-image: url('../img/logos/rolls-royce.svg'); }
  @keyframes proof-scroll{
    from{ transform: translateX(0); }
    to{ transform: translateX(-50%); }
  }

  /* ---------- SECTION SHELL ---------- */
  section{ padding: 88px 0; }
  .section-head{ max-width: 640px; margin-bottom: 52px; }
  .section-head .eyebrow{ margin-bottom: 16px; }
  .section-head h2{ font-size: clamp(28px, 4vw, 42px); }
  .section-lede{ font-size: 16.5px; line-height: 1.6; margin-top: 18px; max-width: 620px; }
  .on-ink .eyebrow{ color: var(--lime); }
  .on-ink h2{ color: var(--chalk); }
  .on-ink p{ color: var(--lavender); }
  .on-ink .section-lede{ color: var(--lavender); }
  .on-chalk .eyebrow{ color: var(--ink); }
  .on-chalk h2{ color: var(--ink); }
  .on-chalk .section-lede{ color: #4A4870; }

  /* ---------- THE SHIFT (old vs new model) ---------- */
  .shift{ background: var(--chalk); }
  .compare-grid{ display:grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items:start; }
  .compare-col{
    background: var(--chalk-2);
    border: 2px solid var(--ink);
    border-radius: var(--radius);
    padding: 32px 28px;
  }
  .compare-col.old{ opacity: 0.72; }
  .compare-tag{
    display:inline-block;
    font-family: var(--mono);
    font-size: 11.5px;
    font-weight: 700;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    padding: 6px 12px;
    border-radius: 999px;
    margin-bottom: 18px;
  }
  .compare-col.old .compare-tag{ background: rgba(29,27,78,0.08); color: #6b6890; }
  .compare-col.new .compare-tag{ background: var(--ink); color: var(--lime); }
  .compare-col h3{ font-size: 20px; color: var(--ink); margin-bottom: 14px; }
  .compare-list{ list-style:none; display:flex; flex-direction:column; }
  .compare-list li{
    font-size: 14.5px;
    color: #3d3b63;
    padding: 12px 0 12px 22px;
    position:relative;
    border-bottom: 1px solid var(--line-dark);
  }
  .compare-list li:last-child{ border-bottom:none; }
  .compare-list li::before{ content:"—"; position:absolute; left:0; font-weight:700; }
  .compare-col.old .compare-list li::before{ color: #9a927c; }
  .compare-col.new .compare-list li::before{ color: var(--lime-dim); }

  /* week bar, embedded inside a compare card */
  .week-bar-mini{ display:flex; height:32px; border-radius:6px; overflow:hidden; border:1px solid rgba(166,162,209,0.2); margin-bottom:18px; }
  .week-seg-mini{ display:flex; align-items:center; justify-content:center; font-size:11px; font-weight:600; white-space:nowrap; overflow:hidden; }
  .week-seg-mini.ops{ background:#E8734A; color:#2b1408; }
  .week-seg-mini.real{ background: var(--lime); color: var(--ink-3); }
  /* cream section variant: lime swaps to ink so it stays the dominant/positive colour on light */
  .shift .week-seg-mini.real{ background: var(--ink); color: var(--chalk); }

  /* ---------- OFFERINGS ---------- */
  .offerings{ background: var(--ink); color: var(--chalk); }
  .offer-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items:stretch; }
  .offer-card{
    background: var(--ink-2);
    border: 2px solid rgba(247,245,240,0.15);
    border-radius: var(--radius);
    padding: 32px 28px;
    display:flex; flex-direction:column;
  }
  .offer-card.featured{ border-color: var(--lime); box-shadow: 6px 6px 0 var(--lime); }
  .offer-num{ font-family: var(--mono); font-size: 12.5px; font-weight:600; letter-spacing:0.08em; color: var(--lavender-dim); margin-bottom: 18px; }
  .offer-card h3{ font-size: 21px; color: var(--chalk); margin-bottom: 8px; }
  .offer-tagline{ font-family: var(--mono); font-size: 13px; font-weight:600; letter-spacing:0.02em; color: var(--lime); margin-bottom: 16px; }
  .offer-desc{ font-size: 14.5px; color: var(--lavender); margin-bottom: 22px; }
  .offer-list{ list-style:none; display:flex; flex-direction:column; gap: 10px; margin-bottom: 28px; flex-grow:1; }
  .offer-list li{ font-size: 13.8px; color: #D8D5F0; padding-left: 22px; position:relative; }
  .offer-list li::before{ content:"+"; position:absolute; left:0; color: var(--lime); font-weight:700; }
  .offer-card .btn{ width:100%; justify-content:center; }

  /* ---------- RECENT WORK ---------- */
  .work{ background: var(--ink-2); color: var(--chalk); position:relative; overflow:hidden; }
  .work::before{
    content:"";
    position:absolute; top:-140px; right:-120px;
    width: 380px; height: 380px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(200,255,61,0.10) 0%, rgba(200,255,61,0) 70%);
    pointer-events:none;
  }
  .work .wrap{ position:relative; }
  .work-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
  .work-card{
    background: var(--ink);
    border: 1px solid rgba(247,245,240,0.14);
    border-radius: var(--radius);
    padding: 30px 26px;
    position: relative;
    overflow: hidden;
    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;
  }
  .work-card::before{
    content:"";
    position:absolute; top:0; left:0; right:0;
    height: 3px;
    background: linear-gradient(90deg, var(--lime), var(--lime-dim));
  }
  .work-card:hover{
    transform: translateY(-4px);
    border-color: rgba(200,255,61,0.45);
    box-shadow: 6px 8px 0 var(--lime);
  }
  .work-num{
    position:absolute; top:16px; right:20px;
    font-family: var(--display); font-weight:800; font-size: 34px;
    line-height:1; color: rgba(200,255,61,0.16);
  }
  .work-card p.work-tag{ display:inline-block; font-family: var(--mono); font-size: 12px; font-weight:600; letter-spacing:0.06em; text-transform:uppercase; color: var(--chalk); margin-bottom: 14px; }
  .work-card p{ font-size: 14.5px; color: var(--lavender); line-height:1.6; }

  /* ---------- WHY ---------- */
  .why{ background: var(--ink-3); color: var(--chalk); }
  .why-inner{ max-width: 760px; }
  .why h2{ font-size: clamp(28px,4vw,40px); margin-bottom: 20px; }
  .why p{ color: var(--lavender); font-size: 16.5px; }
  .why-stats{ display:grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 34px; max-width: 460px; }
  .stat{ border-left: 3px solid var(--lime); padding-left: 14px; }
  .stat .num{ font-family: var(--display); font-weight:800; font-size: 30px; }
  .stat .lbl{ font-family: var(--mono); font-size: 12px; color: var(--lavender-dim); text-transform:uppercase; letter-spacing:0.06em; }

  /* ---------- BACKGROUND / ABOUT ---------- */
  .background{ background: var(--ink-2); color: var(--chalk); }
  .about-row{ display:grid; grid-template-columns: 72px 1fr; gap: 28px; align-items:start; max-width: 780px; }
  .about-initial{
    width: 72px; height: 72px;
    border-radius: 50%;
    object-fit: cover;
    object-position: center top;
    display: block;
    flex-shrink: 0;
    box-shadow: 0 0 0 2px rgba(200,255,61,0.3);
  }
  .about-text p{ font-size: 16.5px; color: var(--lavender); margin-bottom: 16px; }
  .about-text p:last-child{ margin-bottom: 0; }

  /* ---------- FAQ ---------- */
  .faq{ background: var(--chalk); }
  .faq-list{ max-width: 760px; }
  .faq-item{ border-bottom: 2px solid var(--ink); }
  .faq-q{
    width:100%;
    background:none; border:none;
    display:flex; align-items:center; justify-content:space-between;
    padding: 22px 4px;
    text-align:left;
    font-family: var(--display);
    font-weight: 700;
    font-size: 17px;
    color: var(--ink);
  }
  .faq-q .plus{ font-size:22px; font-weight:400; transition: transform .25s ease; flex-shrink:0; margin-left:16px; }
  .faq-item.open .plus{ transform: rotate(45deg); color: var(--lime-dim); }
  .faq-a{
    max-height:0; overflow:hidden;
    transition: max-height .3s ease, padding .3s ease;
    padding: 0 4px;
  }
  .faq-item.open .faq-a{ max-height: 240px; padding-bottom: 22px; }
  .faq-a p{ font-size: 15px; color: #4A4870; max-width: 640px; }

  /* ---------- CTA / FOOTER ---------- */
  .cta-final{
    background: var(--ink);
    color: var(--chalk);
    text-align:center;
    padding: 100px 0;
    position:relative;
    overflow:hidden;
  }
  .cta-final::before{
    content:"";
    position:absolute; bottom:-160px; left:50%; transform:translateX(-50%);
    width: 620px; height:320px;
    background: radial-gradient(ellipse, rgba(200,255,61,0.14) 0%, rgba(200,255,61,0) 70%);
  }
  .cta-final h2{ font-size: clamp(30px,5vw,50px); position:relative; margin-bottom: 14px; }
  .cta-final p{ color: var(--lavender); font-size: 17px; margin-bottom: 32px; position:relative; }
  .cta-final .btn{ position:relative; }

  footer{ background: var(--ink-3); color: var(--lavender-dim); padding: 34px 0; }
  .footer-row{ display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:16px; }
  .footer-row .logo{ font-size:16px; }
  .footer-links{ display:flex; gap:22px; }
  .footer-links a{ text-decoration:none; color: var(--lavender-dim); font-size:13.5px; }
  .footer-links a:hover{ color: var(--chalk); }

  /* ---------- RESPONSIVE ---------- */
  @media (max-width: 860px){
    .compare-grid{ grid-template-columns: 1fr; }
    .offer-grid{ grid-template-columns: 1fr; }
    .work-grid{ grid-template-columns: 1fr; }
    .about-row{ grid-template-columns: 1fr; gap: 20px; }
    .nav-links a:not(.btn){ display:none; }
    section{ padding: 64px 0; }
    .hero{ padding: 56px 0 48px; }
    .proof-strip{ padding: 32px 0; }
  }

  @media (prefers-reduced-motion: reduce){
    *{ transition: none !important; scroll-behavior:auto !important; }
    .proof-marquee{ animation: none !important; flex-wrap: wrap; }
  }